The Human Premium – Building a Personal Brand

In the sixth article of our “Human Premium” series, we explore the significance of personal branding in professional services and how it intertwines with maintaining a human-centric approach.

The Importance of Personal Branding

In high-performing organizations such as law firms, at certain levels, everyone is exceptional. They have to be to get to the top. Whilst law firms talk about reputation all the time, in order to succeed you need to have more than a good reputation. You need to have an outstanding personal brand.

A personal brand is much more intentional. It is how you want people to see you. Whereas reputation is about credibility, personal brand is about visibility and the values that you outwardly represent. This is more important than ever in the world we now live in.

We all have the power to define our personal brand by aligning our intentions with actions, by making decisions and changing behaviors to influence how others see us and to help them connect both emotionally and intellectually to the image we want to portray. If that image aligns with the desired opportunities, then we are more likely to succeed.

In a world where professional services are increasingly digital and regulated, personal branding has become more important than ever. It’s about differentiating yourself, showcasing your unique skills, and connecting with your audience on a personal level.

In a recent HBR article on the topic of Personal Branding Harrison Monarth states that building a personal brand may seem self promotional at first glance, but it’s not. Your personal brand is how you define the distinctive value that you bring to your career. It has the potential to strengthen your connections and help you engage more deeply with colleagues. Being able to articulate your brand will help others understand who you really are, what you stand for, build authentic relationships, and ultimately, realize your goals.

Personal Branding and the Human Premium

Personal branding goes hand in hand with the concept of the Human Premium. It’s not just about promoting skills or expertise; it’s about highlighting the human qualities – empathy, integrity, and authenticity – that make you relatable and trustworthy.

Leveraging Digital Platforms for Personal Branding

In the digital age, platforms like LinkedIn and our social audio app offer unique opportunities for personal branding. They allow professionals to share their insights, engage with peers, and build a community around their areas of expertise.

Balancing Professional Excellence with Personal Touch

Remember that the core of professional success in today’s world lies in balancing technical excellence with a personal touch. Embracing the Human Premium means showcasing not just what you do, but who you are.


In this 7 part blog series, we’ll explore the various dimensions of the Human Premium, underscoring the importance of maintaining human-centric approaches amidst technological evolution. We hope to inspire a deeper appreciation for the human element in professional services and provoke thought on balancing technology with humanity.

Related

Enterprise Ireland backs Platforum9

The Human Premium – Maintaining a Competitive Edge

The Human Premium – Building a Personal Brand

Happy Holidays From the Team at Platforum9

The Human Premium – Embracing Openness and Diversity

Related

Enterprise Ireland backs Platforum9

The Human Premium – Maintaining a Competitive Edge

The Human Premium – Building a Personal Brand

Happy Holidays From the Team at Platforum9

The Human Premium – Embracing Openness and Diversity

The Human Premium – Building Trust in a Digital Era

Legal Tech Pioneer Strengthens Platforum9’s Advisory Board

The Human Premium – Cultivating a Culture of Connection

Legal Visionary joins Platforum9’s Advisory Board

The Human Premium – Understanding the Evolution of Collaboration

The Human Premium – Nurturing the Human Touch in the AI Era

Business and Tech Leader Dejan Cvetkovic Boards Platforum9

IBA Leaders Academy at Kings College London

The Times Tech Summit, London 2023

Platforum 9 Attends TNW Valencia 2023

Belgrade Arbitration Conference & Vis Pre Moot Competition

Platforum 9 Sponsors IBA Annual Conference

Platforum 9 addresses start-up lawyers

Platforum 9 joins Stockholm Impact Week

International tax lawyers meet in Berlin

Get early acces
to our community

Get Early Access to our app

We will use the information you provide on this form to be in touch with you. You can change your choice at any time by using the Manage consent link in this widget or by contacting us. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with our Terms.

Shape the future of legal

Apply as a moderator by filling and submitting this form.
We will use the information you provide on this form to be in touch with you. You can change your choice at any time by using the Manage consent link in this widget or by contacting us. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with our Terms.

Please fill out your details

We'll get back to you within 5 working days