In the sixth article of our “Human Premium” series, we explore the significance of personal branding in professional services and how it intertwines with maintaining a human-centric approach.
The Importance of Personal Branding
In high-performing organizations such as law firms, at certain levels, everyone is exceptional. They have to be to get to the top. Whilst law firms talk about reputation all the time, in order to succeed you need to have more than a good reputation. You need to have an outstanding personal brand.
A personal brand is much more intentional. It is how you want people to see you. Whereas reputation is about credibility, personal brand is about visibility and the values that you outwardly represent. This is more important than ever in the world we now live in.
We all have the power to define our personal brand by aligning our intentions with actions, by making decisions and changing behaviors to influence how others see us and to help them connect both emotionally and intellectually to the image we want to portray. If that image aligns with the desired opportunities, then we are more likely to succeed.
In a world where professional services are increasingly digital and regulated, personal branding has become more important than ever. It’s about differentiating yourself, showcasing your unique skills, and connecting with your audience on a personal level.
In a recent HBR article on the topic of Personal Branding Harrison Monarth states that building a personal brand may seem self promotional at first glance, but it’s not. Your personal brand is how you define the distinctive value that you bring to your career. It has the potential to strengthen your connections and help you engage more deeply with colleagues. Being able to articulate your brand will help others understand who you really are, what you stand for, build authentic relationships, and ultimately, realize your goals.
Personal Branding and the Human Premium
Personal branding goes hand in hand with the concept of the Human Premium. It’s not just about promoting skills or expertise; it’s about highlighting the human qualities – empathy, integrity, and authenticity – that make you relatable and trustworthy.
Leveraging Digital Platforms for Personal Branding
In the digital age, platforms like LinkedIn and our social audio app offer unique opportunities for personal branding. They allow professionals to share their insights, engage with peers, and build a community around their areas of expertise.
Balancing Professional Excellence with Personal Touch
Remember that the core of professional success in today’s world lies in balancing technical excellence with a personal touch. Embracing the Human Premium means showcasing not just what you do, but who you are.
In this 7 part blog series, we’ll explore the various dimensions of the Human Premium, underscoring the importance of maintaining human-centric approaches amidst technological evolution. We hope to inspire a deeper appreciation for the human element in professional services and provoke thought on balancing technology with humanity.
