The Human Premium – Understanding the Evolution of Collaboration

In this second blog of our “Human Premium” series, we delve into the historical context of professional collaboration, tracing how it has evolved and shaped the need for a human-centric approach in the modern workplace.

The Roots of Corporate Culture

The journey of professional collaboration dates back to the inception of corporate culture. The word corporation comes from the Latin word “corporare” which means “to combine in one body”. The Romans were the first to codify the notion of an organization as having an identity that was distinct from that of the persons who owned it or belonged to it. It began as a simple concept: a group of people working together towards a common goal. Over time, this evolved into complex organizations with hierarchies, silos, and structured processes. These developments brought about significant advancements in how we work, but they also introduced challenges in maintaining the essence of human interaction.

The Shift from Hierarchies to Networks

Historically, corporations operated in strict hierarchies, where decisions flowed from the top down. However, the past few decades have witnessed a shift towards more networked, collaborative models. This change reflects a growing recognition of the value of diverse perspectives and the dynamic synergy of teamwork. It’s a move towards recognizing the human element, not just as a cog in a machine, but as a vital contributor to the organization’s success.

The Impact of Technology on Collaboration

The advent of technology, particularly the internet and digital communication tools, transformed how we collaborate. While these advancements have made communication more efficient, they’ve also introduced a level of detachment. The challenge now lies in leveraging technology to enhance, not replace, the human aspects of collaboration – the nuanced conversations, the emotional intelligence, those watercooler moments, and the irreplaceable value of face-to-face interactions.

The Role of Social Audio in Modern Collaboration

In this digital age, platforms like Platforum9 are reviving the lost art of conversation. By facilitating voice-based discussions, we’re bringing back the human touch in professional interactions. By removing the distractions of the visual, we can focus more on what is being said and how. This form of communication fosters a deeper level of connection and understanding, crucial for effective collaboration in today’s fast-paced, AI-integrated world.

Balancing Efficiency with Empathy

As we progress, the key lies in finding a balance. How do we maintain the efficiency and global reach afforded by digital tools while preserving the empathy and connection intrinsic to human nature? It’s not just about working alongside each other; it’s about truly understanding and connecting with our peers and clients on a human level. In professional services, this is an essential feature of the service provided.

Looking Ahead with a Human-Centric Approach

As we reflect on the historical evolution of professional collaboration, it becomes evident that the most successful organizations are those that value and nurture human connections. This is not easily done and we have limited tools available to support it. In an age where AI and digital tools are ubiquitous, the Human Premium – the unique value brought by human empathy, understanding, and connection – becomes not just valuable, but essential.


In this 7 part blog series, we’ll explore the various dimensions of the Human Premium, underscoring the importance of maintaining human-centric approaches amidst technological evolution. We hope to inspire a deeper appreciation for the human element in professional services and provoke thought on balancing technology with humanity.

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