The Human Premium – Nurturing the Human Touch in the AI Era

In an era increasingly shaped by Artificial Intelligence and the transformative changes it brings to the workplace, the significance of maintaining a human touch in legal services has never been more crucial.

Discovering the Human Premium

The phrase “Human Premium” first resonated with me during a memorable event at the International Bar Association’s Law Firm Management Academy at Kings College London. It was there that Reena SenGupta introduced this term, encapsulating what I believe is the essence of the future of professional services. This concept struck a chord with me, echoing my vision for Platforum9, a platform designed to uphold our human-ness at the heart of legal services.

The Human Touch in Digital Communication

In today’s digital age, the art of conversation and the warmth of a human voice often get lost in the sea of texts and visuals. This is where the power of social audio will play a crucial role. Social audio brings back the authenticity and human connection that is often missing in digital communication. It allows legal professionals to engage in voice-based conversations, fostering a more human and authentic way to connect, voice their unique perspectives, and build long-lasting professional relationships. This medium exemplifies the Human Premium by providing a platform for genuine, empathetic, and personal interaction, which I believe is essential in today’s AI-driven professional environment.

The Inescapable Rise of AI in Professional Services

Artificial Intelligence has seamlessly woven itself into the fabric of various professional fields, offering enhanced efficiency and a new dimension in decision-making and problem-solving. In the legal world, AI’s role ranges from data analysis to aiding in complex legal decisions. Its benefits are undeniable, yet it’s imperative to consider the potential for depersonalization in services that are fundamentally about people.

Human Connectivity: More Than a Service Exchange

At the core of professional services lies the power of human interaction. It’s the empathetic understanding of each client’s unique situation, their concerns, and objectives. This level of personal engagement forms the basis of effective, tailored solutions. In the legal profession, where decisions carry significant weight, the reassurance and understanding provided by a human touch are irreplaceable.

Building Trust and Empathy in Professional Relationships

Trust is the cornerstone of any successful professional relationship. It is built through shared experiences, mutual understanding, and a consistent record of prioritizing people’s needs. While AI can offer analytical insights, it cannot replicate the trust and reassurance that come from genuine human connections.

Empathy, too, plays a critical role. It involves more than understanding a person’s needs; it’s about truly resonating with their situation, offering comfort and guidance through both expertise and emotional intelligence.

The Symbiosis of AI and Human Interaction

The integration of AI in professional services should not be seen as a replacement for human interaction but rather as a complement to it. The future of professional services lies in harmonizing the efficiency of AI with the irreplaceable value of human empathy and connection.

Reflecting on over three decades in the legal field, I remain convinced that the human element is what truly differentiates exceptional service. As we navigate the evolving landscape of professional services, those who master the art of blending technological advancements with the Human Premium will lead the way.


In this 7 part blog series, we’ll explore the various dimensions of the Human Premium, underscoring the importance of maintaining human-centric approaches amidst technological evolution. We hope to inspire a deeper appreciation for the human element in professional services and provoke thought on balancing technology with humanity.

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Related

Enterprise Ireland backs Platforum9

The Human Premium – Maintaining a Competitive Edge

The Human Premium – Building a Personal Brand

Happy Holidays From the Team at Platforum9

The Human Premium – Embracing Openness and Diversity

The Human Premium – Building Trust in a Digital Era

Legal Tech Pioneer Strengthens Platforum9’s Advisory Board

The Human Premium – Cultivating a Culture of Connection

Legal Visionary joins Platforum9’s Advisory Board

The Human Premium – Understanding the Evolution of Collaboration

The Human Premium – Nurturing the Human Touch in the AI Era

Business and Tech Leader Dejan Cvetkovic Boards Platforum9

IBA Leaders Academy at Kings College London

The Times Tech Summit, London 2023

Platforum 9 Attends TNW Valencia 2023

Belgrade Arbitration Conference & Vis Pre Moot Competition

Platforum 9 Sponsors IBA Annual Conference

Platforum 9 addresses start-up lawyers

Platforum 9 joins Stockholm Impact Week

International tax lawyers meet in Berlin

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