The Changing Face of Law Firm Partnership: Beyond Technical Excellence
“The answers should be obvious. However, I think there are huge contradictions and fault lines around this particular topic,” observes Moray McLaren, founding partner of Lexington Consultants, during a recent Platforum9 session. His insights reveal the evolving complexity of partnership promotion in modern law firms. The Senior Associate Paradox The traditional path to partnership faces […]
Market Segmentation: The Missing Foundation of Law Firm Growth
“You can’t sell anything if you don’t know what you’re selling and who you’re selling it to,” observes Barbara Koenen, CEO of Boost and Professional Services Consultant at Nexl, during a recent Platforum9 session. After 15 years in legal marketing, Koenen sees a fundamental flaw in how law firms approach business development. The Product-Market Disconnect […]