Gary Assim is a highly regarded intellectual property (IP) lawyer and partner at Shoosmiths, where he serves as the Head of IP and Creative Industries. With extensive experience in IP law, he specializes in supporting brands, particularly in the fashion and retail sectors. He is known for his work with renowned clients such as Jimmy Choo, H&M, and Dr. Martens in UK-reported cases. Gary’s expertise extends to advising on brand protection, international expansion, and IP litigation strategies.

In addition to his role at Shoosmiths, Gary has contributed significantly to the legal community as a former chairman of the World Services Group, a global network of professional service firms. His tenure emphasized fostering international collaboration and enhancing client service across multiple industries. Gary is also active in publishing insights on fashion law, including guides on legal protection for brands and e-commerce compliance.